Step 4 of the GrowthBoost System — CaptureBoost
Your Google Ads Are Working. Your Landing Page Isn’t.
You’re paying for every click. But the page they land on was never built to convert them. That’s not a traffic problem — and it’s costing you thousands every month.
No long-term contracts. No agency retainers.
You Check the Dashboard. Clicks Are Up. But Your Phone Isn’t Ringing.
You log in first thing. The dashboard says everything’s working. Clicks are up. Budget’s on track. The campaigns are running exactly the way they should.
Then you check your inbox. Nothing. You check your phone. No missed calls. You refresh the page. Still nothing.
You start second-guessing everything. Is it the keywords? The ad copy? The budget? Maybe you need to spend more. Maybe you need a different agency. Maybe this whole thing just doesn’t work for your industry.
But here’s what nobody’s told you yet.
Your ads are doing their job. People are clicking. They’re arriving on your page, ready to act. And then they see a generic website. No urgency. No proof. No reason to act today.
So they leave. Quietly. And you just paid for every single one of them.
That’s not a traffic problem. It’s not even an ad problem. It’s a landing page problem. And it’s bleeding your business dry every single month.
Imagine this instead
Opening your dashboard next Monday and seeing 40 new enquiries — from the same ad spend you’re running right now. Not because you spent more. Because the page they landed on was finally built to convert them.
That’s what a purpose-built landing page does. And that’s what we build.
So how bad is it, really? Worse than you think.
96%
Of visitors leave without converting
For every 100 people who click your ad, only 2–4 will ever take action on a generic homepage. The other 96 looked around, found nothing that spoke directly to them, and left — after you paid for every single one of them.
Source: WordStream / Unbounce 2024 Conversion Benchmark Report
2.35%
Average Google Ads conversion rate across all industries
That’s the median. The top 25% of advertisers convert at 5.31% or higher. The top 10% hit 11.45%. The gap between average and top-performing isn’t the ad — it’s the page.
Source: WordStream 2024 Industry Benchmarks
Up to 300%
Conversion lift from a single headline change
Research shows that changing nothing but the headline on a landing page can increase conversions by up to 300%. Not the design. Not the price. Not the ad. Just the words at the top of the page. That’s how much the right message matters.
Source: MarketingSherpa / VWO case study data
The Question Your Agency Never Asked.
Think back to when you first hired your Google Ads agency.
They asked about your budget. They asked about your target audience. They set up your campaigns, researched your keywords, and wrote your ad copy.
But did they ever ask you this:
“Where exactly does someone land when they click your ad?”
Did they review your landing page? Did they flag that sending paid traffic to your homepage is one of the most expensive mistakes in Google Ads? Did they even mention it?
Or did they just... start running the ads?
Most agencies did. Not because they’re lazy. Because landing page optimisation simply isn’t what they do. They’re paid to manage your ad spend. What happens after the click isn’t in their scope.
But here’s the uncomfortable truth:
The click is the cheap part. The page is where the money is made — or lost.
A Google Ads agency that doesn’t ask about your landing page is like a car salesman who drives customers to the forecourt, then locks the front door. The traffic arrives. Nobody gets in.
And every month you run ads to the wrong page, you’re paying for that silence.
Here’s What Sending Paid Traffic to the Wrong Page Actually Costs You.
Here’s the number nobody in your agency ever mentioned.
When Google Ads traffic lands on a homepage, it converts at around 2–3%. When that same traffic lands on a dedicated, purpose-built landing page — one designed specifically for that ad, that audience, and that offer — conversion rates climb 3–5x higher.
Same budget. Same traffic. Up to five times more customers.
So ask yourself: where is your ad traffic going right now?
Average Business (Homepage)
Good Landing Page
Top 10%
Best ValueYou haven’t spent a single pound more on ads.
You’ve just stopped sending paying traffic to a page that was never built to convert it.
Source: Unbounce Q4 2024 Conversion Benchmark Report (41,000 landing pages, 464 million visitors). Homepage vs. landing page comparison: WordStream / industry consensus. Top 10% data: WordStream 2024 Google Ads Benchmarks.
Why Most Landing Pages Don’t Convert — Even the Expensive Ones.
Here’s something most agencies and web designers won’t tell you.
A landing page can look beautiful, load fast, and follow every design best practice — and still not convert. Because the problem was never the design. It was the foundation underneath it.
Most landing pages are built without answering three questions first:
Who exactly is this page for?
What’s the one thing that makes this business different?
And is the offer compelling enough to make someone act right now?
If any one of those is missing, no amount of design will save the page. The copy will be vague. The headline will be generic. The CTA will say “Contact Us” — and nobody will.
That’s the foundation problem. And it’s the reason we never start with design.
Every landing page we build starts with those three answers. If you don’t have them yet, we work them out with you first — before a single pixel gets designed.
That’s why our pages convert. Not because we’re better designers. Because we start where everyone else skips.
What a PersuasionBoost Landing Page Does That Your Current Page Doesn’t.
It speaks to the real objection.
Nobody who clicks your ad cares about your awards. They care about one thing:
“Will this actually work for me?”
We use your ideal client profile and value proposition to write a headline that stops the scroll and speaks directly to what they're already thinking. Not what you want to say — what they need to hear.
It eliminates doubt before it forms.
Your prospects aren't comparing feature lists. They're quietly asking themselves:
“Is this legit? Will I waste my money? Have other people like me actually got results from this?”
We build trust architecture into every page — accreditation badges, real customer success stories, data that proves ROI, and video testimonials from clients who got results. Doubt gets answered before it becomes an objection.
It makes the next step feel easy.
Generic “Contact Us” buttons don't work. Neither do 17-field forms. We analyse your business, your offer, and your customer's decision-making process — then engineer the exact conversion mechanism that fits. That might be a custom quote calculator, an interactive assessment, a multi-step form that qualifies as it captures, early-bird pricing with a real deadline, or a countdown timer tied to genuine scarcity. Every page gets the right tool for the job — and a single, frictionless call to action that turns “I'll think about it” into “I'm booking now.”
We Do the Work. Here’s Your Part.
PersuasionBoost is a done-for-you service. That means we handle everything — strategy, copy, design, build, and video. You don’t need to know how to write. You don’t need to know how to design. You don’t need to touch a single line of code.
Here’s all we need from you:
90 minutes
The Value Proposition Workshop
You'll show up knowing your business. We'll do the rest. By the end, you'll have a messaging blueprint that most businesses would charge £1,200 for on its own.
20–30 minutes
A Briefing Questionnaire
We send it before we start. It captures everything we need to build a page that sounds like you, not like a template.
One review
A Single Mockup Review
You see the design before we build. If it needs adjusting, we adjust it. You don't sign off on anything until it's right.
That’s it. We take over from there and deliver a fully built, conversion-engineered landing page — ready to go live.
What Happens When the Right Page Meets the Right Message.
“Chef Chew here, giving a shout-out to Michael Dantzie at Danzy Designs. He helped us build landing pages and a lead magnet funnel for our company, Chef Chew’s Kitchen, securing contracts worth thousands. If you’re looking for a punctual, communicative designer, Michael is your guy. He’s a social media lead magnet funnel genius, and I highly recommend him!”
GW (Chef) Chew
Founder & CEO, Something Better Foods Inc. — Chef Chew’s Kitchen (USA)
You’ve Had Pages Built Before. Here’s Why This One Will Be Different.
You might be thinking: I’ve had a landing page built before. It didn’t work either.
Fair enough. But here’s the difference.
Most landing pages are built in isolation. A designer makes it look good. A copywriter fills in the blanks. Nobody asks whether the message matches the ad. Nobody checks whether the offer is actually compelling. Nobody builds the follow-up.
PersuasionBoost doesn’t exist in isolation. It’s built on a foundation called ClarityBoost — Steps 1–3 of the GrowthBoost system — where we define your ideal client, sharpen your value proposition, and build an offer worth clicking for. If you haven’t done that work yet, we do it with you before a single word gets written.
And when the page is live, it feeds into NurtureBoost (automated follow-up) and BookingBoost (frictionless scheduling), so the leads your page captures don’t go cold. They get nurtured, booked, and closed — automatically.
One page. Connected to a system. Compounding every pound you spend on ads.
Four Steps. One Outcome. A Page That Pays for Itself.
We Find Your Edge
Value Proposition Workshop
Most businesses can't answer “why should I choose you over anyone else?” In 90 minutes, you'll be able to. Within the same session, you'll walk away with a messaging blueprint you can use immediately — even before the page is built.
We Write Words That Sell
Full Landing Page Copy
No generic marketing speak. No filler. We use your ideal client profile, your value proposition, and your offer to write copy that speaks to real objections, builds trust at the right moments, and converts sceptical clicks into paying customers.
We Build Pages That Convert
Bespoke Design + Build
Every pixel is intentional. The hero image, the CTA placement, the testimonial positioning — all based on conversion principles proven across thousands of pages. This isn't a template. It's engineered around your business.
We Add the Trust Accelerator
Video
A professionally scripted explainer video increases conversions by up to 86%. We script it, produce it, and place it exactly where doubt begins to creep in — the moment your prospect is deciding whether to trust you or click away.
If the Page Doesn’t Outperform What You’re Running Now, We Keep Working Until It Does.
Here’s what most agencies won’t say.
We’re confident enough in this process to back it with a guarantee.
If your new PersuasionBoost landing page doesn’t outperform your current page within 60 days of launch — and you’ve driven at least 500 sessions to it — we’ll keep refining it, free of charge, until it does.
No awkward conversations. No additional invoices. We just keep working.
We can make this offer because we qualify every client before we start. If your offer is solid and your traffic is targeted, a well-built page built on a clear foundation will convert better. That’s not hope. That’s how this works.
The 60-Day Conversion Guarantee applies to all three packages.
The Objections You’re Thinking.
You can. And it’ll convert like a template — at the industry average of 2.35%. Templates aren’t built around your specific offer, your audience, or your ad messaging. They’re designed to look acceptable. Looking acceptable isn’t the job. Converting is.
You’ll see a mockup before we build. If it’s not right, we refine it. You don’t sign off on anything until you’re happy.
It’s not a landing page. It’s a conversion system — strategy workshop, copy, design, build, and video — engineered around your specific business. The investment pays for itself when your cost per lead drops from £200+ to under £60. For most clients, that happens in the first month.
Most clients see a measurable difference within 2–4 weeks of launch, depending on traffic volume. The more traffic you’re running, the faster the data comes in. And if you haven’t seen an improvement by 60 days, our guarantee kicks in.
Get Your Free Website Conversion Audit.
30 conversion criteria. Exposed by research. Applied to your website. Worth £497 — yours free.
This isn’t a subjective opinion on what “looks nice.” It’s a systematic analysis of 30 specific criteria — each one drawn from peer-reviewed conversion research and real-world performance data across hundreds of millions of visitor sessions.
First Impression & Trust
Does your site pass the 3-second test? Are trust signals visible above the fold? Does the visual hierarchy guide the eye where it needs to go?
Messaging & Clarity
Does the headline speak to your ideal client's problem? Is the value proposition clear in one sentence? Is there a single, clear call to action on every page?
Technical Performance
How fast does the site load on mobile? Is it fully responsive? Does it meet Google's Core Web Vitals thresholds?
Conversion Architecture
Is the call to action visible and compelling? Is there social proof where doubt creeps in? Is the path from “I'm interested” to “I've booked” frictionless?
And one thing most audits miss entirely: we assess whether your site was built on the three foundation questions — who it’s for, what makes you different, and whether your offer is compelling enough to make someone act.
Here’s what you receive
Your 30-Point Audit Report
Every criterion scored, with a clear explanation of what’s working, what’s broken, and why it matters. Actionable findings you can hand to any designer or use yourself.
Priority Ranking
Your report ranks every issue by impact, so you know which fix moves the needle most and which ones can wait.
Recorded Video Walkthrough
A personal screen-recorded walkthrough of your entire site. You’ll see exactly where visitors are dropping off, where trust breaks down, and where conversions are being lost.
Competitor Snapshot
We pull up your top competitors and show you where they’re ahead — and where you have an opportunity to overtake them.
Delivered in 72 hours.
Why is it free?
PersuasionBoost is a new service. The best way to prove it works is to show business owners — in black and white — exactly what their current website is costing them. Every audit we deliver becomes a case study in how we think and what we do. You get a £497 analysis at no cost. We get to demonstrate our process with real businesses. Everybody wins. Only available for the first ten clients that take up this free offer and implement the recommended changes from the audit.
Choose Your Package.
Every package includes the 60-Day Conversion Guarantee. If your page doesn’t outperform your current one, we keep working — free of charge — until it does.
Fox
£4,500
What you’d pay separately
What you get
- All four components, fully integrated
- 7-day delivery
- 60-Day Conversion Guarantee
Lion
£7,500
What you’d pay separately
What you get
- All six components, fully integrated as a system
- Message-to-ad alignment built in from day one
- 14-day delivery
- 60-Day Conversion Guarantee
Eagle
£10,500
What you’d pay separately
What you get
- Everything in LION, plus a 30-day optimisation cycle after launch
- The only package where the page actively learns and improves
- 14-day delivery
- 60-Day Conversion Guarantee
Stop Paying for Clicks That Don’t Convert.
Every month you wait, your ads keep running. People keep clicking. And your current page keeps letting them walk away.
Book a 20-minute strategy call and we’ll show you exactly where your page is leaking leads — and which package will fix it. Or start with the free Website Conversion Audit and see what’s broken before you spend a penny.
Either way, you leave with something useful.
No long-term contracts. No retainers. Just a conversation about what’s not working and how to fix it.