Visitors are landing on your site, looking around, and leaving — without calling, without booking, without enquiring. Not because your business isn’t good. Because your website isn’t showing them that it is.
Full 30-point report delivered in 72 hours. Only 10 free audits available — then £697.
Here’s something uncomfortable.
A potential customer searched for exactly what you offer. They found your website. They clicked.
And within three seconds — before they read a word of your copy, before they scrolled, before they saw your testimonials or your pricing — they’d already decided whether to trust you.
Not based on your qualifications. Not based on your years of experience. Not based on how good your service actually is.
Based on how your website looks and feels.
This isn’t opinion. Stanford’s Web Credibility Research found that 75% of people judge a business’s credibility based on its website design. Not the content. The design. The layout. The colours. The spacing. The speed.
And it happens in less time than it takes to read this sentence.
If your website doesn’t pass that test — if it looks dated, loads slowly, feels cluttered, or doesn’t immediately communicate “this business is professional and trustworthy” — the visitor is gone. They don’t read further. They don’t give you a chance. They click back and find someone whose website does pass the test.
Your competitor.
This isn’t marketing hype. These are findings from peer-reviewed studies and industry-wide conversion data.
of people judge a company’s credibility by its website design. Not by its content, its reviews, or its track record. By how the site looks. First impressions are visual — and they’re formed in 50 milliseconds.
Stanford Persuasive Technology Lab — Web Credibility Research
of visitors won’t return after a bad website experience. One visit. One chance. If the site is slow, confusing, or hard to navigate on mobile, nearly 9 in 10 visitors will never come back.
Sweor / Amazon Web Services UX research
reduction in conversions from a one-second delay in page load time. Your site doesn’t need to be broken to lose you money. It just needs to be slow.
Akamai / Google Page Experience data
more conversions on websites with video than those without. A prospect watching a 60-second video about your service builds more trust in one minute than ten paragraphs of copy.
EyeView Research / Wyzowl State of Video Marketing
revenue increase from consistent brand presentation across platforms. If your website says one thing and your social media says another, the prospect doesn’t trust either of them.
Lucidpress Brand Consistency Report
The pattern is clear. Website design isn’t a “nice to have.” It’s the single biggest trust signal your business sends to every potential customer who finds you online.
Let’s say your website gets 500 visitors a month. That’s modest for a local service business with any kind of online presence.
At the industry average conversion rate of 2–3%, that means 10–15 of those visitors contact you. The other 485 leave without a trace.
How many of those 485 left because the site was slow? Because they couldn’t find what they needed in three seconds? Because it didn’t look trustworthy on their phone? Because there was no proof you’d helped anyone before?
Not all of them. But research suggests the majority.
Before
10
enquiries/month at 2% conversion
After
25
enquiries/month at 5% conversion
Two and a half times more leads. Same traffic. Same ad spend. Same business.
The difference isn’t more marketing. It’s a website that earns trust fast enough to keep the visitors you’re already getting.
Visitors don’t care about your journey, your mission statement, or your team photo — not yet. They care about one thing: can you solve my problem? If the answer isn’t obvious in three seconds, they’re gone.
No clear call to action. Or too many calls to action. Or a “Contact Us” button buried at the bottom of a page nobody scrolls to. Every page should have one obvious next step — and it should be effortless to take it.
More than half your visitors are on their phone. If your site doesn’t load fast, display cleanly, and work perfectly on a small screen, you’re losing the majority of your traffic before they read a single word.
No reviews. No testimonials. No proof that you’ve helped anyone before. Your prospect is thinking “Is this legit?” and your site gives them nothing to answer that question.
Who is your ideal client? What’s your value proposition? Is your offer compelling? Without these, your designer had nothing to build from — so they built something that looks professional and says nothing.
The result? You’re losing 5–10 qualified leads every single week to a website that was never built to convert them.
The Website Conversion Audit isn’t a subjective opinion on what “looks nice.” It’s a systematic analysis of 30 specific criteria — each one drawn from peer-reviewed conversion research and large-scale performance data.
Every criterion we test is built on findings from over 25,000 landing pages analysed in a 2025 peer-reviewed study published in the Journal of Applied Marketing Analytics, eye-tracking research across 45+ independent studies by the Nielsen Norman Group, conversion benchmarks drawn from 464 million website visits across 41,000 unique landing pages, and page speed data from over 100 million page views.
We don’t tell you what we think looks better. We tell you what the data — across hundreds of millions of real visitor sessions — says actually converts.
Here’s what your audit covers:
Does your site pass the 3-second test? Is the design modern enough to signal credibility? Are trust signals visible above the fold? Does the visual hierarchy guide the eye where it needs to go?
Does the headline speak to your ideal client’s problem? Is the value proposition clear in one sentence? Does the copy lead with benefits, not features? Is there a single, clear call to action on every page?
How fast does the site load on mobile? Is it fully responsive? Are images optimised? Does it meet Google’s Core Web Vitals thresholds?
Is the call to action visible and compelling? Does the page use video? Is there social proof placed where doubt creeps in? Is the form short enough to complete but thorough enough to qualify? Is the path from “I’m interested” to “I’ve booked” frictionless?
And one thing most audits miss entirely: we assess whether your site was built on the three foundation questions — who it’s for, what makes you different, and whether your offer is compelling enough to make someone act. Because no amount of design improvements will fix a website that doesn’t know who it’s talking to.
Every criterion scored, with a clear explanation of what’s working, what’s broken, and why it matters. Specific, actionable findings you can hand to any web designer or use yourself.
Not all problems are equal. Your report ranks every issue by impact, so you know which fix will move the needle most and which ones can wait.
A personal screen-recorded walkthrough of your entire site. You’ll watch as we go page by page, pointing out exactly where visitors are dropping off, where trust breaks down, and where conversions are being lost.
We pull up your top competitors and show you where they’re ahead and where you have an opportunity to overtake them.
Delivered in 72 hours.
“We have secured funding based on how the website tells the story of what we do. We couldn’t be more pleased.”
Gabriella Gay
Founder of Kwanzaa Collective UK
“His marketing strategies helped us secure a client worth over £5,000 in a short time. My YouTube channel grew to over 10,000 subscribers, opening new opportunities.”
Laith Wallace
Product Designer & Speaker
“The sessions were so clarifying, so motivating and they’ve made such a huge difference to my business. If you know that you’re an expert in your field and you just need that honing of your services to really accelerate your business, Michael Dantzie is definitely the man you need to see.”
Janice Naiken
Founder of Intelligent Healing & UK’s Leading Naturopath
This is a brand new service. We’re offering the first 10 audits completely free — the full premium report, the video walkthrough, the competitor snapshot, everything. No catch. No strings. No payment details required.
Why? Because we want 10 businesses to experience this audit, see the results, and tell others about it. That’s how we build our case studies. That’s how we earn the testimonials. You get a £697 audit at zero cost. We get proof that this works.
After the first 10, the price goes to £697 permanently.
Every criterion in your audit is drawn from peer-reviewed conversion research and large-scale performance data — not personal preference, not design trends, not “best practice” blog posts. The principles we audit against are built on findings from over 25,000 landing pages analysed in a 2025 peer-reviewed study, eye-tracking research across 45+ independent studies by the Nielsen Norman Group, conversion benchmarks drawn from 464 million website visits, and page speed data from over 100 million page views.
This isn’t a designer’s opinion on what looks good. It’s a diagnostic built on what the data says actually converts.
Here’s what you get — completely free:
Only 10 free audits available. Then £697.
After you receive your audit report, you have three options:
Your report includes specific, actionable fix instructions for every criterion. If you have a web designer or developer, hand them the report. Everything they need is in there.
If you’d rather we handle it, book a 20-minute call. We’ll walk through the findings, recommend the right package, and map out a timeline to get your site converting.
You’ll still have the report. You’ll still know exactly what’s wrong. And when you’re ready, everything in that document will still apply.
Full 30-point report. Video walkthrough. Competitor snapshot. Delivered in 72 hours. Free for the first 10 businesses.
Only 10 free audits available. Then £697.