Explainer & Animated Video
Make the Complicated Easy to Understand.
From treatment and service explainers to educational and training content, we turn complex information into clear, engaging stories people can quickly understand.
Video Services
When Video Is the Right Solution,
Make Sure It Solves the Right Problem.
A great-looking video isn’t enough.
It needs to help a customer understand you, trust you, choose you or take the next step.
GrowthBoost creates strategic video for health, aesthetics and wellness businesses that need to explain something clearly, build trust faster and give potential customers more confidence to act.
Explainer & Animated Videos — from £8,000
Videography & Brand Films — from £10,000
01 / The work
See What We Create
Videography & Brand Films
Show People Why They Should Trust You.
Real practitioners. Real environments. Real customers. Real stories.
We create films that let potential customers see the people, expertise and experience behind your business before they ever walk through the door.
02 / Purpose before production
Video Should Have
a Job to Do.
We don’t start with:
“You need a video.”
We start with:
“What needs to change?”
Maybe people are visiting your website but don’t understand why they should choose you.
Perhaps a treatment or service is difficult to explain.
Potential customers may be interested but nervous about taking the next step.
You may have excellent results but not enough proof showing them.
Or your marketing may be getting attention without creating enough trust.
Those are problems video can help solve.
But only when it’s the right solution.
Don’t prescribe before you diagnose.
03 / The connected journey
Where Does Video Fit in
the Customer Journey?
People rarely see one advert and immediately buy.
- 01
They might discover you on social media.
- 02
Search for you on Google.
- 03
Visit your website.
- 04
Watch a treatment video.
- 05
Read your reviews.
- 06
Leave.
- 07
Come back later.
- 08
Watch a customer story.
- 09
Then finally book.
Video can play an important role at several of those moments.
But the type of video should depend on what your customer needs at that point.
- If they don’t understand, explain.
- If they’re uncertain, reassure.
- If they don’t trust you yet, show proof.
- If they’re comparing you with somebody else, show what makes you different.
- If they’re nervous about what happens next, show them.
Don’t make video because you think you should have video.
Make it because it has a specific job to do.
Explainer & Animated Videos
Make Something Difficult
Feel Simple.
Some services are harder to sell because they’re difficult to explain.
Your customer wants to know:
- How does it work?
- What actually happens?
- Is it right for me?
- What should I expect?
When those questions aren’t answered clearly, uncertainty gets in the way.
An explainer video can show something that would otherwise take paragraphs of copy to explain.
That can be particularly useful for treatments, procedures, technology, training and services where understanding needs to come before action.
Videography & Brand Films
Sometimes People Need to See You
Before They Trust You.
This matters when customers are putting their appearance, health or wellbeing in somebody else’s hands.
They’re not simply choosing a treatment or service.
They’re choosing who they trust to provide it.
A photograph can show your clinic.
Copy can tell people you’re experienced.
But video lets them hear your practitioners speak, see how you work, meet your customers and get a feel for the experience before committing.
That makes live-action video particularly valuable when the problem isn’t simply awareness.
It’s confidence.
04 / More from your investment
One Production
Can Work Harder.
A £10,000+ production shouldn’t create something that gets uploaded once and forgotten.
Where the project allows it, we plan the shoot around how the footage will actually be used.
The aim isn’t to create more content for the sake of it.
It’s to get more useful content from the investment you’re already making.
- A customer interview could create testimonial clips.
- A practitioner interview could create educational content.
- A treatment shoot could provide website, advertising and social assets.
- A longer story could create shorter videos for different parts of the customer journey.
05 / From problem to production
How We
Create It
Because making the video is only half the job.
It needs to reach the right person at the right point in their journey.
1. Start With the Problem
We establish what needs to change and what role video should play.
If we don’t believe video is the right solution, we’ll tell you.
2. Find the Story
We understand your audience, offer and what somebody needs to see, hear or understand before taking the next step.
3. Plan It
For animation, we develop the script and storyboard.
For live action, we plan the story, interviews, scenes, locations and footage required.
4. Produce It
Animation, motion graphics or live-action production is created around the agreed objective.
5. Put It to Work
We prepare the agreed assets for where they’re intended to be used — whether that’s your website, advertising, landing pages or social media.
06 / The GrowthBoost approach
What Makes
GrowthBoost Different?
We’re not interested in making an expensive film simply because it looks impressive.
Video is one of the solutions available through GrowthBoost.
Sometimes it’s exactly what a business needs.
Sometimes it isn’t.
That’s why we look at the problem first and the production second.
When video is the right solution, we combine strategy, storytelling and specialist production to create something with a clear purpose.
The problem decides the solution. Not the other way around.
Your next step
Before You Spend Thousands on Video,
Make Sure Video Is What You Need.
Because an £8,000 explainer or £10,000+ brand film can be a valuable investment when it solves the right problem.
It’s an expensive way to solve the wrong one.