Know exactly who you're trying to win.
Discover who your best customers are, what problems they're trying to solve and what makes them choose one business over another. When you understand your customers, you can make better decisions about how to reach them.
The LEGO Story
LEGO nearly went bankrupt after expanding too far beyond its core business. It returned its attention to the products and customers that made it successful. In 2008, revenue rose 19% and operating profit increased 30%.
The lesson: Understand what your customers value and where your business performs best.
Read the LEGO Story




